the bottle is the soap
4.5 · 700 reviews · 14,000+ people
The same shampoo you already use. Just without the plastic bottle.
$25$22
launch price until september 6.
ships by september 30 in the US, october 15 worldwide
95%
natural origin
0g
plastic per bottle
2-in-1
shampoo + body soap
pour it. then wash with it.
pour the shampoo for your hair
wash your body with the bottle
it wears down like a bar of soap: slowly, and only where water hits it. by the time the shampoo is gone, so is the bottle.
and if you have tried a shampoo bar before: this is not that. no transition, no waxy weeks, nothing to get used to.
THE SHELL
the outside is a body soap, not packaging
normal bar soap is made hard so it can sit on a shelf for a year.
this one only has to outlast the shampoo inside it, so it can be softer on your skin.
the old way, and this one.
plastic bottle
sapone
you pay for the bottle
the bottle is the soap
you're left holding an empty bottle
designed to finish together
two things in the shower
one
you throw it away
you wash with it
you are not giving up your shampoo. same liquid, poured the same way - only the bottle changes.
THE CHOICE
find your formula
Same marble outside. Six different formulas inside. Pick the problem, not the prettiest name.
HYDRATING
for hair that drinks everything and still feels dry by the afternoon
hero actives: glycerin, betaine, provitamin b5 see all
not for you if
your roots go oily by day two
scent
$25$22
launch price until september 6.
ships by september 30 in the US, october 15 worldwide
free shipping on 2+ bottles · 30-day returns
200 ml · a full bottle of shampoo, plus the soap it comes in
about 50 washes at 4 ml
real people, first week.
i took sapone to shark tank at 17. walked out with a deal.
The room went quiet when I revealed the numbers.
Sapone isn't just another shampoo. It's the end of the empty bottle. Fourteen months, a dozen engineers who said it was impossible, and one ex-L'Oréal chemist later, the packaging is the product, and it washes away.
THE EVIDENCE
what's actually inside
The same coconut-derived base in every bottle. What changes is the actives on top.
the shell is soap. the core is shampoo.
WHAT'S IN IT
WHAT'S NOT
Sodium cocoyl isethionate
the coconut-derived cleanser. the same one in all six formulas.
Targeted actives
the only thing that changes between the six formulas.
Vegan, cruelty free
no animal ingredients, and nothing tested on animals.
- sulfates
- parabens
- silicones
- microplastics
- plastic
50
washes per bottle
4.8 – 5.2
pH
FORMULATED WITH
A chemist with 20+ years at one of the biggest beauty companies in the world.
STRAIGHT ANSWERS
the questions you're already asking
No, and that matters. The shampoo inside is liquid, exactly like the one in your shower now.
No transition period. There is nothing to adjust to.
No waxy buildup: buildup comes from soap on hair, and soap never touches your hair here, it washes your body.
It lathers, because it is shampoo, not a bar you rub on your head.
