Moisture
drinks everything, still dry
glycerin
a humectant, which means it holds water. the most used moisturising ingredient in cosmetics.
provitamin B5
gets inside the hair, not just onto it.
arginine
an amino acid. hair is made of them.
the last shampoo bottle you’ll throw out.
Same sulfate-free liquid shampoo. The bottle is your body soap, so when you’re done, it’s gone.
$24.99 = shampoo + body soap
shop now ↗
14,000+ people on the list · free shipping on 2+ bottles · ships by october 30
-
95%
natural origin
0g
plastic per bottle
2-in-1
shampoo + body soap
pour it. then wash with it.
is there really shampoo in a soap bottle?
yes. pour it.
why
real liquid shampoo inside. tip it into your palm, like any shampoo bottle.
will it work on my hair?
pick the one made for it.
so what's the soap for?
your body.
why
the bottle is a bar of body soap. rub it on wet skin, like any bar.
won't it melt in my shower?
no. water alone doesn't wear it down.
why
only rubbing does, like when you wash with it.
won't it slip out of my wet hands?
no. two soapy fingers are enough.
why
thanks to the shape of the bottle and our custom soap formula, you can swing it and shake it under the shower. it stays put.
what if one runs out first?
they finish together.
why
the shampoo runs out with about 3 days of soap left. soap getting thin first? you'll hit a harder, darker plum layer that keeps the shampoo sealed in.
and if you have tried a shampoo bar before: this is not that. no transition, no waxy weeks, nothing to get used to.
THE SHELL
the outside is a body soap, not packaging
normal bar soap is made hard so it can sit on a shelf for a year.
this one only has to outlast the shampoo inside it, so it can be softer on your skin.
your bathroom
you chose everything in here except this
the tiles took a month to pick. the tap took longer. the bottle came from whatever was half price that week.
plastic bottle
sapone
what you get
shampoo
shampoo, and the soap around it
what it is made of
plastic
soap
how it feels
plastic
cool stone
what it smells like
plastic
vanilla milk
what is left at the end
a bottle
nothing
you are not giving up your shampoo. same liquid, poured the same way - only the bottle changes.
THE CHOICE
find your formula
Same marble outside. Six different formulas inside. Pick the problem, not the prettiest name.
HYDRATING
for hair that drinks everything and still feels dry by the afternoon
hero actives: glycerin, betaine, provitamin b5 see all
not for you if
your roots go oily by day two
scent
ships by october 30
free shipping on 2+ bottles · 30-day returns
200 ml · a full bottle of shampoo, plus the soap it comes in
about 50 washes at 4 ml
real people, first week.
Klaudia
Sam
SHARK TANK, TV3
i took sapone to shark tank at 17. walked out with a deal.
The room went quiet when I revealed the numbers.
Sapone isn’t just another shampoo. It’s the end of the empty bottle. Fourteen months, a dozen engineers who said it was impossible, and a chemist with 20+ years at one of the biggest beauty companies in the world later, the packaging is the product, and it washes away.
THE EVIDENCE
what’s actually inside
The same base in every bottle, made from coconut fatty acids. What changes is the actives on top.
the shell is soap
200 ml shampoo
200 ml shampoo
the shell is soap. the core is shampoo.
WHAT’S IN IT
NOTHING ELSE
-
Sodium cocoyl isethionate
made from coconut fatty acids. the same one in all six formulas.
-
Targeted actives
the only thing that changes between the six formulas.
-
Vegan, cruelty free
no animal ingredients, and nothing tested on animals.
sulfatesparabenssiliconesmicroplasticsplastic
-
50
washes per bottle
-
4.8 – 5.2
pH
FORMULATED WITH
A chemist with 20+ years at one of the biggest beauty companies in the world.
two of the six, as an example. the rest work the same way.
Repair
snaps when you brush it
hydrolysed keratin
keratin, hydrolysed into fragments. hair is keratin.
gluconamide
provitamin B5
gets inside the hair, not just onto it.
arginine
an amino acid
Volume
good for an hour, then flat
rice protein
a hydrolysed plant protein
bamboo extract
zinc PCA
the zinc salt of PCA
Curls
moisture without the weight
flaxseed
quinoa protein
a hydrolysed plant protein
guar
guar gum, made cationic. hair’s surface is negatively charged.
glycerin
a humectant, which means it holds water. the most used moisturising ingredient in cosmetics.
Scalp
greasy a day after washing
salicylic acid
a beta hydroxy acid
zinc PCA
the zinc salt of PCA
kaolin
a clay
peppermint
Flakes
flaking, and the itch
piroctone olamine
tea tree
an essential oil
niacinamide
vitamin B3
STRAIGHT ANSWERS
the questions you’re already asking
No, and that matters. The shampoo inside is liquid, exactly like the one in your shower now.
No transition period. There is nothing to adjust to.
No waxy buildup: buildup comes from soap on hair, and soap never touches your hair here, it washes your body.
It lathers, because it is shampoo, not a bar you rub on your head.
Start with moisture if you are not sure. Otherwise pick by the problem, not the name: repair for colour or heat damage, volume for fine flat hair, curls for definition, scalp for tightness and itch, flakes for flaking.
the ratio is designed to finish together. when the 200ml is gone, almost no shell remains.
the shell is sized to wear down at the pace of the shampoo inside. no half-used bar left over, nothing to throw away.
200 ml · a full bottle of shampoo, plus the soap it comes in.
That is about 50 washes at 4 ml - the dose is stated so you can check it against your own bottle.
no. the shell is designed to wear down with the shampoo inside.
it wears from friction when you use it, not from sitting in water.
Left on a draining dish between washes it keeps its shape until the shampoo inside is gone.
free everywhere on 2 bottles or more. below that it is a flat rate by country.
the exact figure for your address is on the shipping page, and it is the same figure checkout charges. nothing is added on the last screen.
30-day returns · unopened and unused · buyer pays return shipping
EU buyers additionally have the 14-day withdrawal right; details on the refund policy page.
$24.99
find your formula
HYDRATING
for hair that drinks everything and still feels dry by the afternoon
scent
free shipping on 2+ bottles · 30-day returns